Choosing a domain name

You may simply opt for your business name as your domain name, although in truth this probably isn't the best idea. Choosing a key phrase for your domain can often improve your rankings on the search engines. For example - If you are a camera shop wanting to sell cameras online and you are targeting the UK, you would do a lot better to chose www.uk-cameras.co.uk. This, coupled with a correctly optimised page would stand a very good chance of gaining a number one ranking on the engines for the key phrase "UK cameras" although it is not essential to purchase domain names for every key phrase to gain good rankings and the domain name forms only a very small part of the overall picture for a high ranking web site.